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How To Make Video Testimonials Work For you

September 23, 2017

Filed under: General

Social Media Marketing – it’s on everyone’s lips these days. The questions to ask yourself  is not if you should be using social media, but how you should be using it. Social media is fast becoming much more mainstream. Apart from Facebook, Twitter, Digg and LinkedIn (to name a few), another medium that has gained traction over the years is YouTube.

Popular TV programs such as Glee and America’s Got Talent opened up their auditions via YouTube. Teen singing sensation, Justin Beiber, was discovered on YouTube. Thousands of brands these days showcase their promotions and launch new products via their YouTube channel. You can do the same via YouTube or a web Video. All it takes is a little imagination and creativity.

Your customers are your best sales people. Why not build customer confidence with a web Video testimonial? There’s nothing more credible than having your customers talk about their experiences with your company, in their own words. Word-of-mouth, even if it is viral, is so powerful. Where do you start?

Ted Page, cofounder and creative director of Captains of Industry a marketing agency and video-production company based in Boston, oversees the creative development of videos, and interactive Web marketing campaigns for a range of renewable energy and clean-tech clients. He’s come up with the top 5 reasons why, plus 10 tips for making testimonials work harder for you and is based on an e-book, "How to Make Customer Video Testimonials."


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KPIs Everyone In The Marketing Industry Should Be Using

February 23, 2016

Filed under: Business


Simply put, a Key Performance Indicator (KPI) is a quantifiable measure an organization uses to determine how well it meets its planned operational and strategic goals. Getting a handle on understanding what is working and what is not working for your organisation is key to your business growth strategies. As you strive to improve the quality of your products, services and processes, it is important to focus on your customers’ needs and expectations.

 

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5 Things To Know Before Designing Your Website

January 29, 2016

Filed under: Website

 

There’s more than meets the eye when it comes to website development. Some basic factors you need to consider include:

·       Functionality

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