March 7, 2012
Filed under: Social Media
On February 29, 2012, Facebook announced that the new Facebook Timeline for Business Pages will be rolled out from 30 March. Like it or not, you can't stop it. Everyone is learning how the new changes will affect them. We listed out some of the key things you should know here:
Tip 1: Default Landing Tabs
Facebook has eliminated the capability to set a published Tab as the default landing page for your Business Page. Your Timeline will now be the default view for your Page. All Tabs (now called Applications) have been moved to a prominent location just below your cover photo. The Tabs will also now be represented with much larger, attention-grabbing images.
Tip 2: Cover Photo
Pages will now feature a large image at the top of the Timeline. Choose an image that is representative of your brand and experiment a little! Cover photo dimensions are 851 x 315 pixels.
Tip 3: Your Profile Picture
This is the image that will be shown next to each of your updates on your wall and in users' news feeds, sponsored stories or ads you run. Choose an image that fits 180 x 180 pixels and also looks good when scaled down to a thumbnail size of 32 x 32 pixels.
Tip 4: Policies regarding cover photos
FB states that cover photos CANNOT include: * Contact information such as URLs, email, mailing address or any information that should go in the 'About' section. * Price or purchase information such as "50% off" or "Download it at our website." * References to Facebook features or actions, such as "like" or "Share" or an arrow pointing from the cover photo to any of these features. * Calls-to-action, such as "Tell your friends" or "Get it now." * No false, deceptive or misleading information and must not infringe on 3rd parties' intellectual property.
Tip 5: Pin Posts
You will be able to "pin" your most important post for a period of up to seven days. This makes it possible for businesses to designate priority material and display it prominently at the top of the Timeline. It's an excellent place for businesses to direct visitors to applications that display sales, contests, open houses and more.
Tip 6: Private Messages
That’s right! You can now interact with your fans directly via Private Messaging.
Tip 7: Reordering Icons
Below your cover photo are icons that link your photos, likes & apps. By default, your photos will appear in the first spot, but you can change the order of everything else. You can show a maximum of 12 apps so have a think about which you'd like to feature. To re-order the apps, expand the apps menu by clicking the drop-down menu to the right of your Page's apps. Hover over the position where you'd like to place the app & click on the pencil icon that appears. Then choose the app you'd like to swap into that spot from the menu.
Tip 8: Edit Images in Your Views & Apps
Use the best images to represent the items in your Views and Apps. To customise the way these apps appear on your page, go to Admin Panel, click Manage and select Edit Page from the dropdown menu. In the Apps section, click Edit Settings for the specific app image (dimensions should be 111 x 74 pixels) and upload the new image. This will enable you to turn your featured apps into calls-to-action.
Tip 9: Publish More Visual Content
The new design places more emphasis on visual content such as images and videos. As these images will now appear larger and more prominently on your page, post your best visual content to your page such as photos, charts, infographics and more.
Tip 10: Good to know before you rush off and publish to the new Timeline
If you publish to the new Timeline now, ahead of the 30 March roll-out, you will not be able to revert to your old page. Our advise: Preview your changes. Don't publish it till you're absolutely happy with the look & feel. So get creative. You have till 30 March :)
There is a lot to learn and get used to with the Facebook page design. Feel free to contact us at: firstname.lastname@example.org if you have more questions.