According to Marketing Profs: There are easy ways to garner praise. Search online for positive feedback, and follow up with your fans. Voila! Testimonials
Here’s an excerpt from Rebecca Swayze's post at the Inbox Ideas blog: “When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales," Rebecca notes. But how do you collect worthwhile feedback when you haven't ever focused on it? Easy, Swayze says: Just go online. "Without even picking up the phone or sending an email, you have an incredible arsenal of research tools available to you via the Internet," she explains.
Here are five places where you can start looking for kudos right now:
Your email inbox. "Hunt through old messages and look for any positive feedback you can find," Swayze advises. If you come across a nugget of praise, send a quick email back to the sender for permission to use it.
Your blog. Read back over your older blog comments, she advises: "There are bound to be testimonials you can use in your marketing materials."
Twitter. Use Twitter Search to find out whether customers are tweeting about your brand, and follow up positive comments with a quick private message. Mark favourable comments as "favourites" so you don't lose them, she recommends.
Facebook. "You might find the best testimonials (at your Facebook fan page) without even having to ask for them," Swayze notes.
Google Alerts. Choose the search terms you want to monitor. Google Alerts will notify you when they appear in new online content. Follow up with the authors of positive comments.
Finally, you can always just ask, Swayze says. "Post-purchase follow-up messages give you the perfect opportunity to ask customers for feedback," she notes. "If customers are content with your service, they should happily provide a few words of praise."