Networking? Does it give you the jitters? What’s the right thing to say or do? Networking is not everyone’s cup of tea. If you’re one of the many that are unsure on the protocol when it comes to networking, you’re not alone. Lynette Palmen is the founder and Managing Director of Women’s Network Australia (WNA) and she’s come up with 5 cool tips to help you “soar through the roof” when it comes to networking.
Rule #1
No-one has the legal right to add email addresses collected whilst out networking to their subscriber lists unless permission has been sought to do so.
Tip: Email those you meet and invite them to join your subscriber list. But you will need to give them a good reason and value for opting in. So make that email your best work.
Rule #2
Start listening to others and what their needs consist of, as opposed to pushing your own agenda. You'll be amazed as to what you learn by asking people about themselves.
Tip: Be open and genuine in your questioning - it is not an interrogation of sorts.
Rule #3
Never call someone to try and promote your agenda or sell anything unless you have exchanged business cards and made eye contact with them. Don't ever confuse authentic networking with cold calling, they are completely different methods.
Tip: Learn the valuable lesson that two authentic contacts made at any networking event will always outweigh 20 business cards collected randomly.
Rule #4
If you say you are going to follow up - make sure you do so. Ensure that you systemise a process for the activity so it happens within a reasonable time frame after the original contact took place.
Tip: If you have no intention of following the person up with a call, tell them that you look forward to connecting with them at the next event.
Rule #5
Don't expect to turn up to a couple of networking events and then have your phone ringing off the hook. It takes about 18 months to build relationships that develop into the ignition of trade within your networking circle. It all takes time, repetition and consistency.
Tip: Networking success is not based on how many sales you make or the number of leads or clients you obtain. You may never make a sale but you could connect with an idea that turns your entire business or career around for the better.
Are you ready to get out there and start networking? Drop us a line if you have some useful tips to share.